International lifestyle design icon Barclay Butera is poised to launch six spectacular new collections at this fall High Point market. Riding high after his staggeringly beautiful and extensive Lifestyle furniture launch last spring (300 ++ skus), Butera comes out swinging again with 4 debuts for his alternative Lifestyle line and 2 stunning new collections for Barclay Butera Home, his classic couture line.

The Lifestyle Collection was conceptualized to bring Barclay’s signature All-American design to a broader level of distribution by offering well made, high style furnishings at a very palatable price point! Reaction last market was overwhelming and retailers across the country have signed up to showcase the multi-collection brand featuring TOWN, COUNTRY, MODERN BEACH , CITY, and PLANTATION . This fall Butera brings his loyal following the CLASSIC BEACH collection, giving his fan base exactly what they have always clamored for, his signature crisp blue and white fresh décor, translated they way only Butera can! Adding to the original 300 sku collection will be an additional 30 skus of CLASSIC BEACH which will be showcased front and center of his spectacular 15,000 square foot showroom in Historic Market Square suite 330. Partnering with mega-manufacturer Home Furnishings International, Butera and President of HFI Steve McKee have accomplished a phenomenal task by developing, manufacturing and marketing this ground breaking line, perfectly priced for today’s market. And now with the additional of CLASSIC BEACH, Butera clients have even more styles and designs to choose from to delight their own customers.

Enhancing the Home Furnishings International Market Square showroom will be two brand spanking new collections with our most recently signed partners sustainable rug manufacturer Merida and Lighting experts extraordinaire Bradburn Lighting Gallery. “These 2 crucial partnerships will round out our product offerings perfectly to allow key retailers to showcase a floor to ceiling Barclay Butera Lifestyle showroom” said Butera. “We have been very blessed to have aligned ourselves with the leaders in each respective industry and look forward to sharing our beautiful collections with our retailers this market.”

And what a thrill to work with sustainable design leader Merida to introduce our collection of natural woven rugs in a myriad of designs and exciting colorways and patterns! Barclay’s on-going crush with all that is men’s haberdashery is the base of his inspiration for this collection which encompasses fine trims and classic weaves, patterns and his signature colors of blues and clean neutrals. Since 1978, Merida has dedicated their entire company’s resources to designing the world’s most vast and diverse selection of environmentally responsible rugs, carpets, and flooring. And now with the addition of Barclay’s keen eye for high design and
fashion-forward thinking, Merida is also poised to romance and capture even more the attention of this highly enviable market!

Light it up! Bradburn Lighting Gallery and Barclay Butera have partnered to create a most enviable collection of floor and table lamps that perfectly accent his Town and Beach collections like fine jewelry. Using rich mahogany, combined with traditional reds and golds, the Town collection is a classic addition to a traditional room but can easily swing into a transitional space as well. Hammered silvers, serene whites, and of course Barclay blue accents are the quintessential combination for his Beach lighting collection. These enviable pieces can instantly transform any room into a cozy retreat by the shore, but they still retain Butera’s effortless feeling of casual elegance.

And if Merida sisals and Bradburn lamps were not enough, uber-art partner Wendover Art Group has kicked it up another notch by rolling out over 60 skus of additional artwork to Butera’s already enormous collection of wall décor (300++ skus)! This market, Butera has chosen to adorn his walls with more Classic Beach extension in art, and will showcase his enviable new Park Avenue Collection of artwork in his couture space…Barclay Butera Home…

Barclay Butera Home, that classic ultra-luxe brand that has been furnishing the homes of the world’s most elite clientele over the years will again delight and amaze their customers with the introduction of the slick Park Avenue Collection in IHFC Interhall Suite 400 this fall. The overall feeling of the line is evocative of fine men’s haberdashery with a touch of glam. Barclay’s inspiration was the well-traveled gentlemen who might frequent a bespoke men’s clothing shop in London ; a lover and collector of fine art. Rich tweeds, sleek pin stripes, lush velvets and of course Butera’s signature mix of animal prints combine to create a most divine, tailored and sophisticated offering that is more than worldly wise. “I have always been a lover of the timeless color palette of black and cream awash with muted blues, greens, grays and silvers” said Butera. “By using these tones in an unorthodox way on crocodile, zebra, leopard on top of classic fabrics, I was able to achieve the perfect balance of chic with a dash of wild, which was truly a labor of love to create!”.

And yes, Butera’s collaboration with Wendover Art Group is introducing the Park Avenue Collection which will highlight the walls with a surprise contemporary twist. The pieces are a sophisticated mix of modern sentimentality with a transitional appeal that is perfect for many residential and hospitality projects that are looking for fabulous alternatives for wall décor. And, icing the Barclay Butera Home Collection’s cake, will be another knock-out collection of glamorous hand-painted linen screened pillows for The Hearst Castle Collection. Delectable blends of blues, grays, silvers infused into the one-of-a-kind designs make these pillows true collectables and timeless accoutrements for the finest areas of living in your home.

Coming soon! Delish accessories, décor, candles and home fragrance from Zodax this fall as well…AND… (a bit of tantalizing foreshadowing)…there will be much more to come for Barclay Butera in 2011 with the introduction of a sweeping new project for
Barclay Butera Entertainment and the launch of his latest license category of B Home.

Barclay Butera…Living In Style!

For media and new business enquirees into Barclay Butera, please contact Christine Phillips at Christine.phillips@charter.net or
920-254-5563. We look forward to seeing you at market!